Links to your website add credibility, importance, and relevance to your website in the eyes of the search engines. Inward links (one-way links to your website) are valued more highly than reciprocal links (exchanging links with other sites).
When creating your links, make sure the links to your website include your keywords. Start the link with your primary keyword or keyword phrase. Also, make sure the site linking to you relates in content.
Who to contact for links:
- * Association sites
- * Manufacturer's websites
- * Companies you do business with
- * Ask to be a featured client
- * Apply for online awards
STAY CLEAR of Free For All (FFA) websites. They are automated directories to which you can add a link. They bring no traffic, but will generate lots of spam (when you register you have to provide your email address).
Check your website's link popularity. Check your website's Google PageRank.